Breast Augmentation

Consultations offered at our three convenient locations in La Jolla, Coronado and Del Mar

Breast augmentation utilizes breast implants or fat transfer to enhance a woman’s breasts. 

Casually known as a “boob job”, breast augmentation is one of the most popular types of plastic surgery. According to the American Society of Plastic Surgeons (ASPS), approximately 290,000 procedures are performed in the United States each year. (1) And, women utilize breast augmentation enhancement for many reasons. Improvements in implant options, surgical technique, and an emphasis on natural looking results are ensuring women get the natural look they want while improving self-confidence and body image. Whether cosmetic or restorative, breast augmentations are better now than ever before. 

Providing breast enhancement services for Del Mar, La Jolla, Coronado, and surrounding areas, Daniel Brown, MD, FACS partners with patients with tailored care. Dr. Brown is part of the process from start to finish, consultation through recovery. He understands each woman’s reason for breast augmentation is deeply personal. It is his privilege to be an integral part of helping his patients realize their aesthetic goals

Ready to schedule a consultation? Contact Dr. Brown’s office to book your first appointment with us. We’re ready to answer all patient questions while sharing our breast augmentation expertise. Call (619) 461-1500 or fill out a simple form online to connect with us. 

About Breast Augmentation 

In 1964, surgeons Frank Gerow and Thomas Cronin performed the first breast implant surgery. The patient was Timmie Jean Lindsey, a mother of six in Houston, Texas. (2)  In the almost sixty years since, the world has fully embraced this highly popular surgical procedure. Advancements in procedural techniques, materials and care, have made breast augmentation one of the most sought-after cosmetic procedures. 

Types of Breast Augmentation

There are two primary breast augmentation techniques. The most common method uses implants made from silicone shells filled with silicone gel or saline (sterile salt water). Dr. Brown also offers gummy bear implants. Implants vary in size, projection, and texture, allowing multiple aesthetic options

The second method is known as fat transfer breast augmentation. This procedure utilizes liposuction to harvest fat from other parts of the patient’s body and then use it in breasts. This method of breast augmentation is generally recommended for women who are looking for a small increase in breast size or seek more natural-looking results

Benefits of Breast Augmentation

Dr. Brown has performed thousands of breast augmentations over the years and has identified the six major life changing dreams that clients can augment into reality. 

Empowerment and Increased Self-Confidence 

Many women are unhappy with the appearance of their breasts. Their breast size may make them feel inferior and steal away their confidence. A simple breast augmentation can immediately change your self-image. Now our clients walk into rooms empowered with a confidence that exudes them

Increased Size, Defined Shape 

Many women are born with breasts that are naturally small or flat. For many women, this creates a yearning for a more voluptuous physique. Breast augmentation is a fantastic and long-lasting way to achieve the figure, shape, and curves you desire.

Restorative Breast Augmentation

The female body can create and nurture life. Childbearing and nursing can cause a number of tissue changes. These changes can leave many mothers with sagging breasts, a decrease in size or a change in overall breast shape. And for those who don’t experience pregnancy related alterations, the effects of natural aging and gravity still take their toll. A breast augmentation is an easy way to regain shape and volume to restore a more vibrant you.

Reconstruction & Rehabilitation After Mastectomy 

Many women face the difficult decision to undergo life saving mastectomy surgery. The bravery needed to endure breast cancer and its physical and emotional traumas shouldn’t leave one feeling like less of a woman. A post-mastectomy breast rehabilitation / reconstruction is a safe way to regain one’s sense of self, and heal from breast cancer. 

Balanced Aesthetics 

Our bodies are asymmetrical. All breasts have various degrees of asymmetry. For some women the asymmetry can be too pronounced, making it difficult to find the right clothing or cause embarrassment when wearing a bathing suit or dress. No one should walk every step embarrassed that people might notice a natural but pronounced asymmetry in their breasts. Breast augmentation creates a simple corrective solution to achieve healthy evenly sized breasts

Candidate Criteria 

Women who undergo breast augmentation seek empowering, transformative results. Patients beginning their journey towards an enhanced youthful appearance must be legal adults, have finished developing physically, and be in good physical and mental health. You may not be able to get breast augmentation in the following circumstances:

  • You are pregnant or breastfeeding
  • You have an active breast infection
  • You have active breast cancer
  • You are currently getting radiation treatment
  • You have a known sensitivity to silicone
  • You have unrealistic expectations (1)

Personal Consultation 

We will provide tailored care from start to finish. For this reason, it is imperative that during your personal consultation you disclose all allergies, health conditions, medications, drug use, and or alcohol use. Dr. Brown will help you achieve the best version of yourself by designing an individualized treatment plan. During your meeting with Dr. Brown, you will share your dreams, goals, and honest expectations. Dr. Brown will guide you through the right type of implant. If you want augmentation with fat transfer, he will work with you to outline your aesthetic options. 

Together, we will create the perfect breast augmentation plan for you! Schedule a consultation with Dr. Brown at your earliest convenience. Our supportive staff is excited to hear from you. To see other patients’ dreams turned into reality, follow us on Facebook and Instagram

Breast Augmentation Procedure 

Following your personal consultation, our team will walk you through the preparation, procedure, and recovery step-by-step. We will ensure the smoothest possible surgical experience.

  • Anesthesia 

For your comfort, you will be under general anesthesia for the entirety of the procedure.

  • Incisions

The incision locations will be decided during consultation and will leave minimal visible scarring. Incision site options include periareolar incision (around the edge of the areola), Inframammary incision (under the breast fold) and axillary incision (the armpit), and are dependent on your anatomy and treatment plan. 

  •  Inserting and Setting Implants 

After each incision is made, the breast implant is inserted into a pocket under the pectoral muscle or over the muscle, directly behind the breast tissue. The position will be pre-determined during your personal consultation phase. 

  • Close the Incisions 

Incisions are closed using layered sutures in the breast tissue. Dr. Brown may use additional sutures, skin adhesive and or surgical tape to close the skin. The incision scars will eventually fade. Scarring depends on your  Dr. Brown takes all factors into consideration leaving you with virtually no visible scarring


Immediately following your breast augmentation procedure your breasts will be wrapped in a special supportive compression garment. You’ll be moved to one of our premiere recovery rooms, where our well-trained health providers monitor you as you begin to regain consciousness. 

It is normal to feel foggy as you come out of anesthesia, or to feel a tightness in your chest. Your breasts will be sore and swollen. We will continue to monitor your health until you no longer need to be monitored. Please arrange to be discharged without the help of someone who is able to drive you home and assist you at home over the subsequent 24-48 hours following discharge. 

You will see the aesthetic difference immediately. After five to seven days, pain and any discomfort should greatly diminish. Full recovery generally takes six to eight weeks. Prepare to take 3-4 weeks off from your routine workout, and arrange time off from work. Routine scheduled follow ups after your surgery will also ensure a smooth recovery.

 It is important to remember that all bodies are different. Your recovery journey is as unique as your treatment. If you have any questions following your breast augmentation, don’t hesitate to contact us.

Cost of Breast Augmentation in San Diego 

Your breast augmentation is specially tailored for your body and needs. The bespoke nature of your treatment plan means the cost of your treatment may vary. You will have a sense of an accurate price quote following your initial one-on-one consultation. Please check our website for financing options.

Read Dr. Brown’s blog for more information about our surgical services!


How do I know if breast augmentation is right for me? 

A breast augmentation is a personal decision. If you are considering breast augmentation, we recommend you speak with a board-certified surgeon to discuss your options and see if you’re a good candidate.

Is breast augmentation painful? 

The procedure itself is not painful as you will be under general anesthesia. In the recovery period, surgeons prescribe pain medication for your comfort. You may experience soreness in your chest, swelling, and bruising in the days following the procedure. And certain movements, like raising your arms, and rotating your trunk may be difficult for a few days. 

Is breast augmentation complicated?

Compared to many other cosmetic surgeries, breast augmentation is relatively straightforward. If you have any questions, speak to a medical professional for more information.

When can I return to work after breast augmentation surgery? 

Most clients return to work two to six weeks after their breast augmentation. 


  1. Fardo, D., Sequeira Campos, M., & Pensler, J. M. (2021). Breast Augmentation. PubMed; StatPearls Publishing. 
  2. Kaoutzanis, C., Winocour, J., Unger, J., Gabriel, A., & Maxwell, G. P. (2019). The Evolution of Breast Implants. Seminars in Plastic Surgery, 33(04), 217–223.